Matthew Prosser
Chief of Strategic Initiatives & Special Projects
Matthew came to Longview ISD in 2015 after an award-winning career as a journalist, most recently serving as an editor for the Longview News-Journal. Prior to that he was a nationally-recognized coordinator for the Boys & Girls Clubs of America, working as Regional Director for Clubs in the Baltimore and D.C. area.
During his time at Longview ISD, Matthew has been instrumental in developing and executing the district's strategic communication efforts, enhancing public engagement, and spearheading district-wide initiatives such as bond campaigns and community outreach programs. His work has strengthened transparency and fostered stronger relationships between the district and the broader community.
Matthew attended the University of Oklahoma and St. John's College, where he studied Philosophy and Religion. A native of the East Texas area, Matthew is married and has five children. He also serves on numerous local boards and committees in the greater Longview area.
Elizabeth Ross, Director of Community Relations
Elizabeth is a two-time graduate of Stephen F. Austin State University, holding a Bachelor of Arts in Journalism and Speech Communication (2002) and a Master of Arts in Mass Communication (2004). Since joining Longview ISD in 2017, she has been instrumental in multimedia projects, district events, and fostering community partnerships. Her work also includes serving as the site coordinator for Matthew McConaughey’s Just Keep Livin’ program at Longview High School.
Elizabeth lives in Longview with her husband, Brian, and their three sons. She enjoys photography and volunteering with local nonprofits.
Skyler Hefley, Director of Communications
Skyler joined Longview ISD in 2025, bringing a wealth of experience from Tyler ISD, where he led award-winning marketing and rebranding initiatives. Known for his innovative approach and data-driven strategies, Skyler is dedicated to fostering meaningful engagement and elevating the district's brand.
A graduate of the University of Texas at Tyler with a degree in Marketing, Skyler is a Kilgore native who now resides in East Texas with his wife and two children. He enjoys camping, golf, and strategic board games.
Kacy Swaim, Outreach Coordinator
Kacy has served in various roles within Longview ISD since 2019. A graduate of Texas A&M University, where she studied Agriculture Leadership and Communications, she brings a passion for children and education to her work. Kacy lives in Kilgore with her husband and three children, all of whom attend Longview ISD. Go Lobos!
Francisco Rojas, Family Engagement/Public Information
Francisco began his journey with Longview ISD in 2020 and has since brought his expertise in public engagement and education to the district. With a background in marketing and international education, Francisco’s unique perspective enriches the district's communication efforts.
Dustin Taylor, Digital Media & Communications Specialist
Dustin, a Longview High School alumnus, returned to LISD in 2019 and has been instrumental in elevating the district’s print and digital media presence. His work as editor of The Longview Voice has earned national recognition for excellence in scholastic journalism.