Longview ISD is proud to announce the addition of two new leaders and the promotion of a familiar face within the district.
Following an extensive and rigorous selection process, these individuals emerged as the top candidates from a highly competitive field of applicants from across the nation.
Mr. Benjamin Wood has been hired as Chief Technology Officer, a new cabinet-level position; Ms. Elizabeth Ross has been promoted to Director of Community Relations; and Mr. Skyler Hefley has joined the District as Director of Communications.
Superintendent Dr. Marla Sheppard emphasized the strategic nature of these moves, stating, “Each of these appointments strengthens our district’s leadership team in critical areas, allowing us to build on our successes and address opportunities for growth.”
Mr. Benjamin Wood, Chief Technology Officer
Benjamin joins Longview ISD as its new Chief Technology Officer. With over a decade of expertise in educational technology, Mr. Wood most recently served as Digital Learning Coordinator at Region 7 Education Service Center in Kilgore, Texas. In that role, he spearheaded innovative e-learning initiatives, enhancing student performance across multiple districts. Prior to that, he served as Director of Technology at Chapel Hill Independent School District, where he led efforts to integrate cutting-edge technology into classroom learning.
“We are thrilled to welcome Benjamin to the Longview ISD family,” said Dr. Sheppard. “His exceptional background in educational technology and cybersecurity will be instrumental in driving our district’s technological advancements, ensuring a secure and innovative learning environment for all.”
Mr. Wood holds master’s degrees in Education, Cybersecurity, and Information Assurance, positioning him uniquely to lead LISD’s technological initiatives. Outside of work, Mr. Wood is an avid woodworker and 3D printing enthusiast. He and his wife, Susan, are proud parents to two children.
Ms. Elizabeth Ross, Director of Community Relations
Elizabeth has been a valued member of LISD since 2017, bringing her passion for community engagement and multimedia to every role she has held.
A two-time graduate of Stephen F. Austin State University, she holds a Bachelor of Arts in Journalism/Public Relations and Speech Communication as well as a Master of Arts in Mass Communication. Ms. Ross’s professional experience spans advertising, art licensing, higher education, and public relations, with a focus on event logistics and social media marketing.
In her time with LISD, she has served as a Communication Specialist and Multimedia Director, wearing many hats while contributing to the district’s success. She also serves as the site coordinator for Matthew McConaughey's Just Keep Livin' program at Longview High School, underscoring her commitment to student enrichment. Ms. Ross is married to her high school sweetheart, Brian, and together they have three sons.
“Elizabeth’s dedication and work ethic are well-known across our district,” said Mr. Matthew Prosser, Chief of Strategic Initiatives. “Her promotion is a testament to her ability to connect with our community and elevate our outreach efforts.”
Mr. Skyler Hefley, Director of Communications
Skyler joins LISD with a fresh perspective on school communications, blending private-sector expertise with a passion for public education.
Previously with Tyler ISD, he led award-winning marketing campaigns and rebranding efforts, significantly expanding the district’s digital presence. Known for his innovative and data-driven approach, Mr. Hefley is dedicated to fostering meaningful engagement and elevating LISD’s brand.
“Skyler’s unique skillset and forward-thinking vision make him a perfect fit for LISD,” said Mr. Prosser. “His ability to create compelling content and connect with stakeholders will be a tremendous asset to our district.”
Mr. Hefley earned a Bachelor of Business Administration in Marketing from the University of Texas at Tyler. Born in Kilgore and raised in Arlington, he has returned to East Texas with his wife and two children. In his free time, he enjoys camping, golf, and strategic board games.
Looking Ahead
These leadership changes come as part of a broader restructuring of Longview ISD Communications & Community Relations.
With the promotion of Mr. Prosser to Chief of Strategic Initiatives last year, his expanded responsibilities necessitated splitting the communications role into two distinct areas of focus: Community Relations and Communications.
Mr. Prosser explained that this restructuring ensures the department is equipped to meet the growing needs of the district while enhancing its outreach and engagement efforts.
“Our vision for district communications is rooted in the belief that meaningful connection drives meaningful change," he said. "By emphasizing precision, creativity, and intentionality, we aspire to inspire a dynamic new paradigm for how schools can build trust and collaboration internally as well as externally.”